Barbecued meat sandwich from Jack's Roadside BBQ in Clarkston, Michigan

Food Truck

Jack's Roadside BBQ

When the son of a legendary Metro Detroit restaurateur wanted to overhaul the web presence of his food truck and catering business, he turned to 45° North Creative. We gave him far more: a custom digital marketing solution that helps him drive traffic to his locations.


Nuxt.js, Laravel


Web Design & Development

Website Management

Email Marketing

Search Engine Optimization

Mockup of the Jack's Roadside BBQ site on an iPad, MacBook, and iPhone

Jack's Roadside BBQ is the brainchild of Metro Detroit entrepreneur Trevor Aronson. Growing up working at his father Jack's storied Clubhouse Bar-B-Q in Ferndale, Michigan, Trevor learned about the art of barbecue from some of the best in the business.

Early in 2021, Trevor contacted us looking for help with his old website—a WordPress site with stock photos (and no menu). Given how busy Trevor and his crew are in the truck during the season, a fully-managed website was a must.

We build Jack's Roadside BBQ a reliable, blazing-fast site using Nuxt.js, with hosting and CDN service from Netlify. As a short-term solution, we developed a Laravel micro application to help his team update the menu. During the off season, we plan on moving the entire site over to October CMS.

Trevor was doing an amazing job with social media and review sites, but he didn't have an email newsletter—which is a great way for food trucks to keep their core customers engaged. We recommended SendFox, an easy-to-use email marketing service, and have steadily grown his list month by month.

The new website receives an average of 2-4k unique visitors per month, a 2042% increase over his previous site, resulting in more traffic at his locations and a sizable increase in his catering business.