Picture of Tammie Tanner, founder of T's Tacos, on her food truck

Food Truck


T's Tacos

Owning a food truck was Tammie's lifelong dream. 45° North Creative built a digital marketing strategy that helps her spend more time focusing on her business—and keeps her customers hungry for more.

Website

www.tstacos.com

Technology

October CMS

Services

Web Design & Development

Website Management

October CMS Development

Email Marketing

Print Design

Search Engine Optimization

Mockup of the T's Tacos site on an iPad, MacBook, and iPhone

T's Tacos is a food truck serving delicious Mexican fusion cuisine in the Canton / Garden City / Westland area of Metro Detroit.

After many years of making meals for church functions, a stint in the restaurant industry, and a catering business, owner Tammie Tanner decided to open a food truck of her own.

We built her a custom website on the October CMS platform that makes it easy for her team (and us) to make changes to her menu and food pictures.

Since most site visitors are customers checking the menu and hours, we've optimized her site for mobile users, including implementing caching and a CDN to decrease load times.

Based on our experience with other food trucks, we knew that email marketing would help keep her regular customers engaged. We collaborated on a free sample sized taco offer that doubled her mailing list growth week over week.

We also designed flyers to promote her mailing list, stickers for her carryout boxes, and business cards—and coordinated their printing.

Using Fathom Analytics and Ubersuggest, we continue to monitor her site's traffic and SEO performance, making incremental changes to increase organic search traffic and reduce bounce rates.